The show is barely a year old, but already viewers are wondering: has there ever been one as disaster-prone as Daybreak?
Rising from the ashes of GMTV, it has followed a simple rule: everything which can go wrong will.
Now, with the ‘double beheading’ of its presenters, Adrian Chiles and Christine Bleakley, who have been sacked after ratings plummeted to just half those of rival show BBC Breakfast, there can be no doubt how far the programme has sunk.
Axed: Adrian Chiles (left) and Christine Bleakley will be replaced as hosts of the ITV daytime show
‘I don’t think there’s another show on ITV doing so badly,’ said a senior executive yesterday.
The show made its debut last September and was immediately blighted by problems with the set, which used the London skyline as a background.
Lighting the city’s panorama proved a nightmare and ITV had to pay to floodlight St Paul’s Cathedral from 6am, so they weren’t broadcasting a view of inky blackness to the nation.
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